Emerson J. Fersch

LPL Registered Principal CFP®, ChFC, CLU, MSFS



I began my career in the savings and loan industry in 1986, working my way up to Branch Manager and ultimately Vice President of Investments for Great Western Financial Securities in 1993.  After two years there, I left to start Capital Investment Advisers. I felt the need to provide a broader array of products and services than the bank allowed, and more importantly a desire to establish relationships that were less transactional and more personal with both my clients and those I worked with. I left because I felt I could make a difference on my own. Along the way, I earned my Certified Financial Planner® designation, along with several other financial services related credentials. I completed a Master’s degree in Financial Services from the American College and have an undergraduate degree in general studies from Saint Louis University. I have served in a variety of leadership positions for my church and as an elected official in my local community.

Over the last three decades, I have seen a lot. I have worked through some of the most extreme market conditions we have seen. To truly help people pursue their financial and life objectives, a cookie cutter approach does not work. That is the primary reason I left the bank and started this firm. Not every client is the same, nor are their needs. Being independent allows me to seek out the best strategy for each individual situation. Experience has taught me that reviewing and monitoring client accounts thoroughly and efficiently requires me to limit the number of clients I work with. These are relationships of great trust, and so I do not market or advertise my service. The only new clients I work with are those referred to me by existing clients. 

I am proud to say that I work with 3 of the most competent, and more importantly, genuinely kind and loving people there are. Michelle, Amy, and Jonny are exceptional. Because of their expertise, I can spend my time doing what matters most to the success of my clients: monitoring accounts, meeting with clients, and speaking with analysts and product vendors.

We have created a team and family here at Capital Investment Advisers. It is my hope that everyone who comes in as a client stays as a member of our family.

Get to know me...

What makes me laugh?: Our dogs when they play!

Favorite Quote: "Few men are willing to brave the disapproval of their fellows, the censure of their colleagues, the wrath of their society. Moral courage is a rarer commodity than bravery in battle or great intelligence. Yet it is the one essential, vital quality for those who seek to change the world which yields most painfully to change." - Robert F. Kennedy

Who is your hero?: Robert F. Kennedy

Phone 562-420-9009 ext 205
Fax 562-354-2690