Emerson J. Fersch

LPL Registered Representative

I began my career in financial services in 1986 and became securities licensed in 1992. After nearly three years working as a financial advisor for Great Western Financial Securities, I left the company in 1995 to open what would eventually become Capital Investment Advisers, LLC. The inspiration behind this decision was simply the thought that I could do better for my clients starting my own firm. I completed a master’s degree in financial services from the American College and have an undergraduate degree in general studies from Saint Louis University. Additionally, I have earned several professional designations over the years. Within the community, I served in a variety of ecclesiastical leadership positions, and as elected City Treasurer for 12 years when I was based in Southern California.

Having worked in financial services for over four decades, I have experienced a lot, having successfully navigated clients through a number of very extreme financial market conditions. It was clear to me early on that a blueprint approach to financial planning and investment advice does not work. Financial goals are very personal and subjective- societal norms and expectations do not apply to everyone. In order to truly honor each of our clients’ very unique circumstances and desires, we are committed to remaining a small, independent, boutique-style firm, gratefully accepting potential new clients referred to us by existing clients or professional relationships. We do not market.

My time in this industry has revealed that it is critical to be able to adapt our investment philosophy and allocation strategies not only to address the various changes that occur in the lives of our clients, but also to adjust to ever-changing economic and geopolitical influences. We regularly hear from investment company representatives and analysts that we are unique in our willingness to embrace new ideas. For this reason, I currently serve on LPL’s Advisor Research Council.

I am blessed to work with a business partner that is ethical, caring, faithful, and one of the brightest women I know in life. I trust her implicitly. Our firm continues to evolve and adapt in its approach, not as an old established 30-year-old business, but as Amy puts it, as a “youthful 30-year-old entity,” very open to unique and non-mainstream viewpoints. As a team we draw from a very broad and diverse set of experiences and backgrounds.

Currently, I spend time in both Southern Utah and Montana with my wife Darci and son Ethan, along with our two Malamutes Storm and Tulok. My interests include weightlifting and fitness, the St. Louis Blues, and inspiring books!

Get to know me...

What makes me laugh?: Our dogs when they play!

Favorite Quote: "Few men are willing to brave the disapproval of their fellows, the censure of their colleagues, the wrath of their society. Moral courage is a rarer commodity than bravery in battle or great intelligence. Yet it is the one essential, vital quality for those who seek to change the world which yields most painfully to change." - Robert F. Kennedy

Who is your hero?: Robert F. Kennedy

My favorite memories: